Bing and Facebook Launch New Integration Revolutionizing Search

Monday, Bing announced it’s new integration with Facebook which makes searching much more social and quite possibly revolutionizing search.  You can now not only see what your Facebook friends like when you search, but can include them in your decision process and have conversations to help your search.  It’s huge!

Here are some of the most notable features:

1. Bing will personalize your searches so pages that are liked by your FB friends will rank better.
2. Bing will identify pages that your friends have liked by displaying the fact that Bob Smith liked this page right in the search results.
3. Bing is also allowing people you don’t know to influence search results.  So, even your friends haven’t specifically liked something, if a lot of Facebookers have, that will influence Bings rankings and they will display in the search listing how many people have liked a page.
4. You can collect products and pages into a list while searching and then post that list to Facebook asking your friends what they think.
5. If you search for a location, Bing will include links to the profiles of Facebook friends that live in that location.
6. You don’t have to be logged into Bing.  Once you have connected Bing to your Facebook account, all you have to do is be logged into Facebook and Bing will automatically provide their Facebook features.
7. Bing’s toolbar now has a universal “Like” button that allows you to Facebook Like any page even if it doesn’t have a “Like” button on it.

Here’s a short video from Stefan Weitz, Director of Bing, about the new features:

httpvh://www.youtube.com/watch?v=xPYVqHZKF2g

What do you think?

Do you want the likes of your Facebook friends to help you with your searching?

Would you use the features to ask friends questions or get their input?

If you are a Google user, would this entice you to try Bing?