By Kurt Steinbrueck 
August 18, 2011 
1 Comment
You have completed the optimization of your website and should soon be reaping the benefits with higher rankings and more traffic, but we’re not quite done yet. More than likely, when you were doing your keyword competition research you found out there were keywords your website was not going to be able to compete for […]
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By Kurt Steinbrueck August 11, 2011 Comments Off
Local reviews are one of the most important elements of local online marketing. Reviews effect your organizations rankings and (possibly more importantly) effect people’s opinions of your organization, possibly determining whether a new visitor will contact you or not. So, managing your online reviews is an important part of your local marketing. In the past […]
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By Kurt Steinbrueck August 4, 2011 Comments Off
One of the most important things you can do as a local organization is setup listings…lots and lots of listings. Listings both provide more places for people to find you online and they can boost your search rankings. Listings, however, often come with another thing…reviews, where any person can come along and leave a comment. […]
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By Kurt Steinbrueck August 3, 2011 1 Comment
Google has removed the reviews from the Google Places listings which were being scraped from other review sites like Insiderpages.com, Judysbook.com, etc. For now, at least, Google will only be displaying the reviews people have left on the actual Google Places listings. Instead of showing the reviews from other sites, Google will have links after […]
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By Kurt Steinbrueck July 20, 2011 Comments Off
With Churches especially and to some extent Schools, success of SEO is not able to be completely tracked online. People who search for your church may find your website and then come to a church service without contacting anyone through the website. The tracking we discuss in the main article will show that someone found […]
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By Kurt Steinbrueck July 20, 2011 1 Comment
You have begun to optimize your website, but we can’t just optimize and hope for the best. Well, I guess technically you could, but it’s not a good idea. Instead, you need to track the effects of your SEO to see what’s working and what isn’t. It’s important to see the success (or lack there […]
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By Kurt Steinbrueck July 6, 2011 Comments Off
Local organizations have a few additional elements to optimize which focus on your location. 1. Meta GEOcoding There are meta tags specifically designed to give the location of your organization. These meta tags are included in the <head> of each page and are the same for every page, so they can just be included in […]
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By Kurt Steinbrueck July 6, 2011 Comments Off
In the first 12 steps you gathered a lot of information and decided on strategies. It was a lot of prep work, but it will all pay off…starting now. It’s all led up to this moment. It’s time to start optimizing your website. The main idea behind optimizing the pages of your website is that […]
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By Kurt Steinbrueck June 23, 2011 Comments Off
Google has announced that listings in Google Maps will now include descriptive phrases associated with the listing. “Google Maps search results in the U.S. and Great Britain will include some of the phrases which are most frequently used to describe those places. These phrases come from sources all across the web, such as reviews, web pages […]
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By Kurt Steinbrueck June 22, 2011 Comments Off
As a business, you may have hundreds, if not thousands of pages devoted to specific products, especially if you are using a shopping cart. Sure you want to optimize those pages, but creating a list of every page when there are thousands of pages tedious and inefficient. In our previous steps for determining keyword popularity […]
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