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DIY SEO #12: Choosing Your Target Keywords

DIY SEO #12: Choosing Your Target Keywords

As I mentioned in step 11, your keyword choice is one of the most important things you’ll do in the SEO process and can determine the outcome of your SEO campaign before you even start optimizing anything.  Now it’s time to pick the right keywords. In the first eleven steps we gathered lots of information and made […]

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DIY SEO #11: Choosing Your Keyword Strategy

DIY SEO #11: Choosing Your Keyword Strategy

Choosing the right keywords may be the most important choice you make in SEO.  Choose the right keywords for your SEO plan and you will increase traffic to your site and succeed.  Choose the wrong keywords and you not only won’t see any traffic increase, but you’ll be wasting valuable time and money on meaningless […]

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The Top 10 Things To Avoid In Local SEO

The Top 10 Things To Avoid In Local SEO

In last Wednesday’s article, “What Are The Most Important Local SEO Factors?“, I wrote about the most important Local SEO factors as described in a survey from David Mihm in which he asked 33 SEO professionals a series of questions about local SEO.  Those are the things to do, but there are also some things […]

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DIY SEO #10: Planning Your SEO Strategy

DIY SEO #10: Planning Your SEO Strategy

Having a good SEO strategy is very important.  In many cases it’s the difference between a company succeeding or withering away.  It can greatly influence a ministry’s reach and effectiveness.  It’s time to decide on your SEO strategy. SEO doesn’t just happen.  It must be planned out and then implemented.  In order to create a […]

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What Are The Most Important Local SEO Factors?

What Are The Most Important Local SEO Factors?

Local SEO is crucial for local businesses and organizations.  Local businesses who do not make the jump from off-line marketing to online marketing will suffer the consequences.  Churches and ministries who don’t are missing out.  So, what do you need to do to show up in the local search results? Local SEO is growing in importance […]

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DIY SEO #9: Determining Local Competition

DIY SEO #9: Determining Local Competition

Local search is becoming more and more prominent as time goes on.  For local businesses and organizations, this means you have to consider both regular SEO and local SEO as you market yourself. If you are a national / international organization, then you can sit this step out.  Feel free to go into the other […]

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DIY SEO #8:Determining the Competitiveness of Your Local Competition

As a local organization, determining the competitiveness of your competition can be tricky.  You need to search both regular keywords (no local modifiers) and local keywords.  You will most likely find both other local organizations and national organizations in the results.  If that isn’t enough, you also aren’t playing on a level playing field. You’re Special […]

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DIY SEO #8:Determining the Competitiveness of Your Competition

DIY SEO #8:Determining the Competitiveness of Your Competition

SEO is like a race that never ends, but it does have winners.  You never really stop SEO, but you do have a goal, the #1 ranking.  So, in that sense, you are racing to get to the front.  Knowing who you are up against in this race is crucial to creating your SEO strategy. […]

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Who Do You Like Better for Maps, Google or Bing?

Both Google and Bing offer good map features.  In most cases you can see images (satellite, street view, aerial), get directions, search for businesses/locations and a whole lot more. Recently, Matt McGee wrote an interesting article over at Search Engine Land about the differences between Google and Bing’s map features.  The article arose from his experiences […]

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DIY SEO #7: Keyword Competition Research for Churches

Keyword competition research is going to be much more important if you are planning to optimize for the ministries in your church as opposed to just church specific keywords (e.g. “churches in Crescent City, CA”).  If you are optimizing for only church specific keywords, you probably don’t have that many keywords on your list which […]

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