Archive | Local RSS feed for this section

DIY SEO #7: Keyword Competition Research for Local Organizations

As you are performing competition research for your keywords there are a couple of things to keep in mind. 1. This is for universal search, not local. The competition research we are working on right now is related to the universal (or general) search results, not the local search results.  So, if you do the […]

Read more
DIY SEO #7: Keyword Competition Research

DIY SEO #7: Keyword Competition Research

Update (11/04/1024) Since writing this post, a few things have changed.  Google’s Pagerank is no longer accurate or updated and should not be used. [End Update]. If you optimize your website for keywords that are too competitive, you are just wasting your time.  You might as well not optimize your website at all. As a SEO […]

Read more
DIY SEO #6: Determining Your Website’s Strength

DIY SEO #6: Determining Your Website’s Strength

Update (11/04/1024) Since writing this post, a few things have changed.  Google’s Pagerank is no longer accurate or updated.  So, that cannot be used at all.  Also, another source you can use for checking links is Open Site Explorer from Moz.com  [End Update]. When performing SEO on your website, it would be really nice if […]

Read more
DIY SEO #5: Keyword Popularity Research for Businesses

DIY SEO #5: Keyword Popularity Research for Businesses

For businesses, keyword research can become overly burdensome and tedious.  It’s tedious work anyway, but if your business has hundreds or thousands of products that you sell, then the task can seem impossible, especially if you consider all the different ways a customer may search for just one of those products. Instead of researching hundreds […]

Read more
DIY SEO #5: Keyword Popularity Research for Churches

DIY SEO #5: Keyword Popularity Research for Churches

When doing popularity research for church related keywords, you will most likely find that there are very few keywords which actually return estimated searches and those figures are probably pretty small, maybe only 10-20 searches a month.  There are two main reasons for this: You are researching a niche topic within a local area. Even […]

Read more
DIY SEO #5: Keyword Popularity Research

DIY SEO #5: Keyword Popularity Research

At this point between brainstorming keywords and “borrowing” keywords from your competition you should have a pretty good list of keywords.  These are keyword either you or your competition think people are searching for, but you don’t really know…not yet anyway. What Are People REALLY Searching For? Gut instincts are good, but they are far […]

Read more
DIY SEO #4: Getting Keyword Suggestions From Your Local Competition

DIY SEO #4: Getting Keyword Suggestions From Your Local Competition

When looking for your competition, you may find some national businesses or ministries listed in the search results.  It makes sense.  If they organization is national, that would also include your local area.  It’s an unfortunate reality that you local organization is competing with national entities. When looking at your competition for keyword research (as […]

Read more
DIY SEO #4: Getting Keyword Suggestions From Your Church Competition

DIY SEO #4: Getting Keyword Suggestions From Your Church Competition

Competition for churches is a bit different than for businesses and even ministries.  I find that there is little gained from searching other church’s websites for additional keywords if you are just looking to promote your church in the search engines.  You should be able to come up with all the keywords you need on […]

Read more
DIY SEO #4: Getting Keyword Suggestions From Your Competition

DIY SEO #4: Getting Keyword Suggestions From Your Competition

Every website has competition.  It doesn’t matter if your are a national business or a local church, your website is competing against other websites for search rankings.  Normally, we think of competition as making things more difficult for us, but today your competition is going to help you out.  So, how do you do that? […]

Read more
DIY SEO #3: Brainstorming Keywords

DIY SEO #3: Brainstorming Keywords

The most important thing you will do in the SEO process is choosing which keywords you are going to target.  Choosing the right keywords can bring your targeted audience and lead to the great success of your website.  Choosing the wrong keywords can leave your website like a barren wasteland with fewer visitors than a […]

Read more