Archive | Local RSS feed for this section
Local Gets a Boost From Google Panda Update

Local Gets a Boost From Google Panda Update

Several weeks ago now Google updated it’s algorithm with what they are referring to as the “Panda” update (other’s have referred to it as the “farmer” update because of it’s impact on content farms).  With this update there have been a lot of big loosers (hubpages, ezinearticles, etc.) and some winners.  Surprisingly, one of those winners appears […]

Read more
DIY SEO #2: The Target Audience of Ministries

DIY SEO #2: The Target Audience of Ministries

As you decide who your ministry’s target audience is, consider these things: Are you looking for people interested in serving others or only people who need your service? Are you looking for people struggling with a particular issue? Are there different stages of this issue which people may be in?  If so, do you want […]

Read more
DIY SEO #2: The Target Audience of Businesses

DIY SEO #2: The Target Audience of Businesses

As you and marketing team decide who it’s target audience is, consider these things: If someone sends you a referral, what are the key things you look for in that referral? Who are your best customers? Are there any particular products / services which you offer which either sell better than others or have a […]

Read more
DIY SEO #2: The Target Audience of Schools

DIY SEO #2: The Target Audience of Schools

As you and your school staff decide who it’s target audience is, consider these things: From what cities can you realistically expect to get students? Are there large neighborhoods or areas of town which people may reference when looking for your school?  For example, my wife’s school (she’s a 3rd grade teacher) is in the […]

Read more
Target Audience of Your Ministry

DIY SEO #2: The Target Audience of Churches

As you and your church team decide who it’s target audience is, consider these things: From what cities can you realistically expect to get church visitors? Are there large neighborhoods or areas of town which people may reference when looking for your church?  For example, my church is in the city of Tampa, FL, but […]

Read more
DIY SEO #2: Defining Your Target Audience

DIY SEO #2: Defining Your Target Audience

In search engine optimization we often talk about website traffic, people visiting a website, but there are really different kinds of traffic.  Not all traffic is created equal.  Who do you really need? You are going to be investing a significant amount of resources into the search engine optimization of your website.  So, it’s important […]

Read more
DIY SEO #1: Planning SEO Objectives for Your Local Business

DIY SEO #1: Planning SEO Objectives for Your Local Business

Ask yourself, “What do I want out of my website?” Some questions you may want to consider are: Do you want to sell products online? Do you want to get people to visit your business in person? Do you want to get qualified sales leads? Do you want to get email opt-ins? What other objectives […]

Read more
Planning SEO for your ministry

DIY SEO #1: Planning SEO Objectives for Your Church

Ask yourself, “What do I want out of my website?” List Your Objective: Some questions you may want to consider are: Do you want to get more people to visit your church? Do you want reach people with the Gospel message online? Do you want to connect with your local community in some specific way? […]

Read more
DIY SEO #1: Planning Your Objectives

DIY SEO #1: Planning Your Objectives

So, you’ve gotten hip to the SEO thing and your chomping at the bit to get started.  Visions of thousands of visitors dance through your head.  It’s tempting to just dive in head first and start optimizing all the pages of your website, but like so many things in life, if you don’t properly prepare […]

Read more
Evo

Get More Reviews With Incentives

One of the most important things local businesses and organizations can do is get positive reviews and ratings in local search engines.  Reviews have a big impact on people viewing your local listing and can be the difference between them deciding to buy your product or visit your church / school and them moving on […]

Read more